When DDNA approached us we were immediately drawn in by their story and beautifully made jewelry but their story had yet to find its light and language. Our mission was to give DDNA a unique voice that connects the costumers to the story, their story, as well as creating beautiful imagery that can inspire and empower. Above all, we wanted an experience in which their jewelry becomes the visualisation of their mission; creating jewelry with meaning that becomes the ultimate celebration of life.
The logo resembles a strong foundation that can stand the test of time. It communicates a modern feel and gives subtle visual hints towards one of their core values; connection.